Who We Are
London born friends Fatma, Habeebah, and Aaishah, united by their faith and a shared love for understated elegance founded Hijabi London to address a need they all felt deeply: high-quality, sophisticated clothing that makes modesty a powerful style statement rather than a compromise.
What began as a shared vision has grown into a thriving community for the modern urban woman. Their mission is simple yet bold: to bring modest fashion into the mainstream with timeless pieces designed for anyone who values purposeful design.
Our Story
For us, fashion has always been a central part of expressing our identity as Londoners. But as we navigated our professional and creative lives in the city, we noticed a gap. We longed for wardrobe staples that aligned not only with our personal style - clean, architectural, timeless - but also with our core values and beliefs.
This shared frustration sparked the idea for Hijabi London. We began designing the pieces we wanted to wear ourselves, believing that if we needed them, other women did too. Our goal became clear: to create a brand where women like us could find clothing that made them feel seen, confident, and impeccably dressed for every aspect of their lives.
With this focus, we are committed to becoming a defining voice in the future of fashion. One built on inclusivity, quality, and intentionality.
"For us, modesty isn't a trend. It's the foundation for a more thoughtful and intentional life. We design for the woman who is building a life she loves, and she needs her clothes to keep up without her having to think twice about it."
Our Values
Ihsan
We create with excellence because we’re ultimately accountable to something greater. This shapes how we design, how we operate, and how we show up in the world, serving as a reminder that beauty is rooted in faith.
Intentionality
We listen to what others overlook. Every thread, every cut, every silhouette is chosen to solve a real problem at the intersection of faith, fashion, and function. We design for the woman navigating her journey so that modesty feels like freedom, never a burden.
Always Learning
Whether we fail or succeed, we do so with intention. By constantly learning, experimenting and refining with intention, we push modest fashion into new spaces while reaching for excellence.
Stronger Together
We listen with humility, create with courage, and build each other up. Because true strength is shared and our purpose is greater when we pursue it together.